Developers often make the mistake of developing their website within the context of their own communication style.

Does your content integrate these three learning styles?

  1. Auditory — you learn by hearing and listening.
  2. Visual —  you learn by reading or seeing pictures.
  3. Tactual —  you learn by touching and doing.

Example of Common Audience Profile Items:

  • Name
  • Nickname
  • Age range
  • Gender
  • Occupation
  • Education
  • Computer usage/web network
  • Personal web behavior
  • Main activities within their occupation
  • With whom do they communicate with at work?
  • Frustration and painful issue with their job
  • What your website offers to alleviate their suffering
  • How would they find out what is at your website?
  • How would they communicate with you?
  • What information would they need to learn at your website?
  • Additional demographics