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What’s the right thing to do if you’ve been wronged? – Top 10 ways to express your complaint

What’s the right thing to do if you’ve been wronged?

Top 10 ways to express your complaint

If you’ve been the target of a scam or worse and you are not yet ready to let them off the hook by deleting, ignoring, or simply hanging up, then consider making offense your best defense. Reporting your incident is not only self-empowering but helpful to your neighbor, who may be the next victim. Flagging an issue to the right people is the best way to put thieves on the laws radar.

These ten options evolved out of my friends and my own unfortunate encounters with the Trickster.

http://maine.gov/ag/consumer/complaints/index.shtml

Every state has its own version of a consumer protection website. This particular one is associated with the Maine Attorney General’s Office. The advantage of contacting a state run website is that they are more in touch with the scams running amuck regionally. Visiting http://www.maine.gov/ag/consumer/index.shtml will give you a thorough overview of where our vulnerabilities are.


https://www.bbb.org/consumer-complaints/file-a-complaint/get-started

The BBB has always been my first go-to for reporting businesses disfunction. Their interface is easy to fill out and submit. They handle disputes that relate to marketplace issues experienced with the services or products a business provides. Most businesses take this type of complaint seriously.

 


https://www.ic3.gov/complaint/default.aspx

The IC3 was established as a partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C) to receive Internet related criminal complaints and to further research, develop, and refer the criminal complaints to federal, state, local, or international law enforcement and/or regulatory agencies for any investigation they deem to be appropriate. This site is helpful to use when large sums of money and property are at risk or perhaps even for petty violations which may grow up to be full felonies someday.


https://www.ftccomplaintassistant.gov/#crnt&panel1-1

The FCC, Federal Communications Commission’s mission is to prevent business practices that are anticompetitive or deceptive or unfair to consumers; to enhance informed consumer choice and public understanding of the competitive process; and to accomplish this without unduly burdening legitimate business activity.

 


http://www.consumer.ftc.gov/features/feature-0014-identity-theft

Although this website does not process complaints, it can help you recover from a breach in privacy and if your identity has been stolen.

 

 


https://complaints.donotcall.gov/complaint/complaintcheck.aspx?panel=2

Preventive measures go along way. This site managed by the Federal Trade Commission can nip some harassment in the bud. To register, add your phone number for free by visiting http://www.donotcall.gov or by calling 1-888-382-1222 from the phone you want to register (TTY: 1-866-290-4236).

 


Note: Having the best spam filters and security programs on your website, server, device, and desktop is a critical preventive measure in stopping unwanted intrusions. It is worth the time and money to keep your systems updated and continually protecting your interests. Contact Zellous.org for some suggestions on how to harden your systems or if you have been hacked.


https://consumercomplaints.fcc.gov/hc/en-us

The Federal Communications Commission regulates interstate and international communications by radio, television, wire, satellite and cable in all 50 states, the District of Columbia and U.S. territories. If any of your experienced violations fall within these domains, this site may give you satisfaction that justice is underway.

 


https://www.us-cert.gov/forms/report

“Through its 24×7 operations center, US-CERT accepts, triages, and collaboratively responds to incidents; provides technical assistance to information system operators; and disseminates timely notifications regarding current and potential security threats and vulnerabilities.” The Department of Homeland Security’s United States Computer Emergency Readiness Team (US-CERT) US-CERT is part of DHS’ National Cybersecurity and Communications Integration Center (NCCIC). As a website developer, this site has given me a heads-up on what may be coming my way.


http://www.usa.gov/topics/consumer/complaint.shtml

This site is user friendly and provides targeted help with specific types of complaints. It provides a sample complaint letter and other options. Its search function allows on to probe specific types of scams.

 

 

Good Luck!
Zellous.org – Sustainable Website Design

Seven Aspects of a Successful Business Website

Seven Aspects of a Successful Business Website

What makes a website valuable?

WordPress-SEO-Seven Aspects of a Successful Business WebsitegAs a developer, this is a question that I have often been asked as I create websites for people. The answer has been unique for each individual client and their circumstance. Through these projects, there has always been certain recurring design principles and content elements that have become essential ingredients. From a sociological view, these ingredients have dual characteristics. On one hand, they represent the way in which we are all basically similar to one another and this affirms our collective spirit. On the other hand, it is the non-utilitarian, “dis-functional”, impractical, random, elements that make a website intriguing, creative, and thus affirms the individual spirit, giving a website personality.

This list explores the “stuff” of a website and offers a method for testing its value. There is only so much real estate on a website’s key pages, so it is not only important to decide what to include, but more importantly, why?
There is no perfect formula for a great website, but I would venture to say that a website that affirms our collective and individual spirit while creating value for the user stands a great chance of being successful.

Instead of portraying this subject in the typical outline you might encounter when retrieving an online search result from the question:

“What makes a successful business website?”

I am suggesting a nonlinear “value-based” approach. This is not just a “to-do” or “do-to” list of website functions that get willed into existence based on how well it serves monetary goals, but, rather a list of functions based on how it is sustainably valuable to the user, including the ultimate “end-user” Earth, the seventh value. How will our website affect the Earth? Our collective Self?

To this aim I have placed an image of our planet at the center of this diagram with the six other aspects of “value” surrounding it, so we can conveniently ponder this relationship with each of the items on the list.

WordPress- Six Aspects of a Website's Value

Using This Diagram

I have grouped the various functions and elements of a website under six values. They are grouped according to their predominant purpose or characteristic, although, you may find them just as appropriately listed under some other value heading, either way, it is a starting point. All of the items listed should be considered in multiple ways. Doing so, will create insights and give a deeper understanding of how your website is valuable in the world wide web. The full downloadable article will contain a complete list of all of the common and un-common elements and features of a website. View Full Article.

Steps

Choose a function/element you will need on your website.  For example:

“Great Content”. Now keeping in mind an overall idea of the content you are offering people who visit your website, ask the following questions while looking at the diagram.  Note: Adapt the “Who, What, Where, When, How, Why” part of each question as you feel fits.

  1. How is my content “Desirable”? Who desires it? When would they need it?
  2. How is my content “Credible”? Is it from an authentic source? Why is it…
  3. Is my content “Accessible” to the people I want to reach? Does it reach the desired demographic group?  Is it accessible to people with limited abilities?
  4. Is my content “Usable”? Can it help?  Are the viewers of my content able to see it properly in their particular environment or settings?
  5. Can my content be found easily? Is it “Searchable”? Can it be shared?
  6. Is the content “Sustainable”? Will it satisfy my viewers needs in ways that are enduring, repeatable, efficient, ethical….?
  7. How is this content valuable to the Earth?

Download the full article HERE.

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Top 10 SEO Steps When Converting a Website to WordPress

Top 10 SEO Steps When Converting a Website

The top 10 SEO steps when converting a website to WordPressZellous.org recently received a request from a local business to transfer their site from Joomla to a WordPress CMS platform.  They were not satisfied with the SEO abilities of Joomla as well as its frequent security breeches and patches. The site had been active for several years with many of its pages frequently visited, probably bookmarked. Their main concern was that these business connections would be lost and their Search Engine Results Page(s) (SERP) would be adversely affected. They wanted to avoid losing their rankings and organic search traffic.

Their concerns were well founded. Many website owners usually do not think of SEO when transferring a website. It is all too common for businesses to lose their hard earned rankings when making changes to either a new server, CMS platform, or both. From our experience with this endeavour we decided to share our:

“Top 10 SEO Steps When Converting a Website to WordPress”

… to help others avoid costly mistakes. Mistakes could just as easily be made while moving from WordPress to another platform, but either way, the risks of slowing down the flow of attention to ones site and breaking connections are high.

Through this process we came to realize just how important it is to keep this in heart and mind:  Concentrate on serving the user. This will align your goals with the best of intentioned search engines.

This is the key priority and we believe is the deciding factor in making SEO work. The only other part of this equation is a resulting “conversion” to use a pop marketing term. We prefer the word “service”, which comes in many forms.

When SEO is created with a genuine sense of service along with ones eye to the bottom line this foundation will support the businesses growth and evolution. From a Sustainable SEO Design Perspective you save your energy and do not reinvent the wheel every time Google or Bing makes a change in its methods. Ryan Jones, a respected SEO consultant in this field sums this up perfectly:

[quote ]Back when I got started in SEO the focus was all about trying to reverse-engineer the algorithm and try to rank better …. Nowadays Google makes over 500 algorithm changes per year. It’s simply not possible to reverse engineer that type of algorithm. In other words, chasing the algorithm isn’t sustainable.

SEOs today try to optimize for Google without realizing that Google is trying to optimize for the web searcher.

Here’s a good example: Asking “how can I rank for term ___” is the wrong approach. Instead, ask “What does somebody searching for term ___ want?” Then, go build that site. That’s a sustainable approach that will continue to reward you regardless of what algorithm tweaks Google makes. That’s what our focus should be on. Concentrate on the user and try to get your goals to align with Google’s goals. Pay attention to the reasons behind what Google is doing and chase that. In other words, be proactive not reactive.[/quote]

Why SEO Matters

To start with, here are a few statistics that might grab your attention:

1. Email and Search are the Internets top two activities.

Aside from having compelling content, 1) finding your business (searchability) and 2) having a vehicle for contacting you (email) are the two critical components of a successful marketing campaign. It is generally estimated that 72% of business purchase decisions start with using a search engine with Google owning 65-70% of that search engine market share. Of US Internet users ages 14 or above, 88.2% will research or browse products online first before going further. MarketingCharts reports that over 39% of customers come from search.

2. Using a mobile device will soon increase to half of all local searches.

Out of the 30 billion mobile searches a year, 12 billion are local. Besides underlining the importance of having ones website mobile ready, it also suggests that any relevant content one would be looking for should be conveniently located above the fold. This is because 77% of mobile search happens at home or work via a smart phone, even though a computer may be nearby. It is now far easier to search through ones phone then awaken ones desktop and bring up the right screen. Therefore it is not surprising that 46% of mobile web users are unlikely to return or recommend to anyone else, a website they had trouble accessing from their mobile device. Of those that stay, these SEO leads have a 14.6% close rate compared to 1.7% for the traditional printed or mail ads.

3. To sum things up, SEO matters because it enables connection.

But connection is only half of the process. SEO must easily lead to useful content. So while one is juggling all of their fresh content creation, social media connecting, and follow-ups, add one more thing to juggle, SEO. These statistics are striking evidence that SEO is necessary for growing your business and therefore important enough to preserve while transferring or converting your website to a new server and or platform.

[quote ]SEO is just another form of online marketing, alongside content marketing, social media marketing, pay-per-click (PPC), online banner ads, retargeting and more. All of those elements make up the whole puzzle; SEO is just one piece. It’s important to remember that just because you are doing SEO that doesn’t mean you can forgo all your other marketing efforts, both online and offline. The more touch points you can create with your audience the better. ~ Nick Stamoulis[/quote]

A Smart Checklist for Website Redesign

For SEO do-it-yourselfers, we have prepared a list of some of the most important tasks to perform throughout this process. For SEO non-do-you-it-yourselfers we encourage you to contact us for assistance, consultation, or whatever needs you have about your website.

SEO varies from site to site, but essentially without certain checkpoints completed, you might risk losing your search engine rankings, traffic, and momentum.

Pre Step: Data Collection and Discovery: Crawl on All Fours

  1. Internal Links: Generally, links are considered either “external” or “internal” depending on their target. An internal link is one that points at another section of the same webpage or domain. Crawling for Internal links will give knowledge of ones taxonomy, or the way the website’s links are structured and connected.
  2. Incoming Links (or backlinks): Are your websites links received from another website (or node) and is one indication of the popularity or importance of some specific content. Knowledge of these is necessary in order to maintain page ranking or for suggesting marketing directives. It provides a list of your Top Pages, those that are linked to the most.
  3. Linked Root Domains: Like incoming links and slightly more important in regard to page rank, this metric indicates the number of unique root domains linking to your site. (Note: two or more links from the same website are counted as one linked root domain).
  4. Page Authority: Is the metric for how well your webpage is likely to rank in Google’s search results. Based on all of the information covered in this article and other parameters, an algorithm is used to predictively calculate your site’s rankings across thousands of other sites like your own. Page authority is related to the pages within sites, not the site itself.

These four points help establish your starting point and is a snapshot of your website at one moment in time, results will vary depending on sampling time. Within this data will also be errors of missing pages, blocked URL’s, and unexpected data. There will also be other things worth checking such as speed and sustainability metrics, however, since the site is being moved these results usually just provide a before and after comparison.

Preliminary Key Questions:

  • What is going to change during this transition internally and externally? Will the URL’s, functionality, server, information architecture, visual design, meta, connections, and content change?
  • When I run an analysis on my site, how should I interpret the data? Click here for list of third party services.
  • How will marketing be affected? How will these changes affect organic search traffic, sign-up, and conversion?

To this last question, a marketer should pay special attention. This article doesn’t delve into quality of  branding and its placement, but consideration to how your product or service is perceived is relevant to the crafting of  keyword maps.

The content is not just adapting to its new online environment but to its compatibility with the customer. Taking a fresh look at the “real” destination of your image and content is important. For more viewpoints on customizing content to us multiple intelligent humans we will be posting a new article soon. Stay in touch and subscribe.Subscribe to Zellous.org Newsletter

“Searching in Another Person’s Shoes – Understanding Customer Personas in SEO Development”

Keyword-Dating WordPress SEOKeyword Dating

One way to describe the purpose of keyword mapping is to envision your website as a potential partner for someone who has just gone on Match.com searching for someone like you.

Match.com has four simple steps to get someone ignited:

1)  Your Profile    2)  Searching    3)  Getting Matches    4)  Connecting

“Your Profile” represents the goods and services you offer, your reputation, character, presentation, your goods … all of the ways you identify your business form the “Chemistry Profile”. This is what someone experiences with you on a deeper personal level. Inversely, the same is true with the other person in this profile equation. Their needs are not necessarily identical but center around certain similar compatibility traits.

“Searching,” relates to your profile distilled down to a carefully selected set of keywords, images, and benefits. Besides destiny or word-of-mouth, these are the search elements that will hook your match … as long as you are open and these elements are well employed.

“Getting Matches” is when your SEO works and the person finds enough compatibility with you, along with a certain …. Je ne sais quoi, to want to go further – with the second date being NOW!

“Connecting” is the moment you have been waiting for, whereby, attention is engaged, chemistry right, and your conversion points are being clicked. You are the answer to their needs and apparently they are the answer to yours.  Everyone is happy and satisfied.

So ideally, in the romantic world of SEO, how does this analogy apply?

Step One: Profiles

Create a keyword map through research with the customer’s psychographic profile in mind, your own site, and the sites of others who are similar to your site. This need not involve a Ouija board, rather consult:

  • Analytics
  • Search Engine Tools
  • Competitive Keywords
  • Keyword Surveys
  • Google Autocomplete
  • Social Trends
  • Click here for a great list of marketing/SEO resources.

Step One Key Questions:

  • What do all of the profiles that I now examine have in common, or how are they  dissimilar, and why?
  • What hybrid profile best represents my customers and me?

Step Two: The Searching Paths

“SEO is an intelligible sphere whose centre is everywhere and whose circumference is nowhere.” – adapted from Alain de Lille, (my apologies)

Process: With the data, analysis, and conclusions that you have discovered through the pre-step: Data Collection and Discovery, the next step is to develop:

  • a redirect strategy – Download a free 301 redirect mapping schedule spreadsheet in Microsoft Excel here or a Mac Numbers version here. As a rule of thumb, redirect the most relevant content from the old site to similar content in the new. Don’t do a blanket redirect of all of the old links to the new home page. Re-enact the role of the typical user looking for content from the originating link. You would not want your keywords to suggest content that they could not find once they get to know you better.
  • new relevant content

Along With

  • the profile knowledge you have just gained from Step One: Profile.

Overview: This step achieves several purposes at once and is contiguous with the next few steps. You are preserving and expanding the existing paths that others have travelled to find you while developing new paths to your improved content. You are looking at the whole web of paths you already have going for you and seeing how they touch your community and extend through your website. You are also laying down the foundation for new content and the paths to it.

Step Two Key Questions and Resources:

Step Three: Making Matches

You now know what links you will need to preserve and how they will link to your new content. You have also crafted a bunch of new URLs that will:

  • compliment and enhance the new content and …
  • link to the old URLs through 301 redirects. You can download a useful spreadsheet  we made for this planning process: Excel  Mac

You now should have the new content on stand-by ready to copy into the new website which compliments the focus keywords, meta enhanced media, and URL strings. (Note: variations on how all of these steps are prioritized and flow depends on each developer’s situation.)

An Aside: If you are not linking to anybody else it looks abnormal, a bit anti-social. A well adjusted site doesn’t just sing its own praises. It is a sign of community engagement to have links out like resources and favorites. Displaying trust badges can also project security. Linking out tells Google (and others)  what community you want to be part of.

Step Three Key Questions:

  • Have I changed all content to echo my eventual page urls?
  • Will the images I have used and other media also have meta echoing these keyword phrases and words?
  • Will keywords, meta description,  and titles be echoing each other?
  • Are keywords and phrases highlighted in the H1, H2, H3 title headings and other semantic structuring formalities?

Step Four: Preparation and Special Touches

Install WordPress script to your destination, if you have not done so already. Be sure to configure the following:

For search engine visibility, go to Dashboard > Reading >  Search Engine Visibility > and click the “Discourage search engines from indexing this site”. But, since it is “…up to search engines to honor this request” better yet, make the site private or password protect.  Add noindex, nofollow and disallow code in robots.txt file. Google Tip

For a comprehensive “How-to” on utilizing automated website crawlers to your advantage click here.

It is very easy to get into the weeds with this process, as you can see if you have been clicking on the Google Tips. Best to keep it simple and stay with the basics. Zellous.org follows a policy of K.I.S.S. and for the type of clients we serve, these guidelines serve very well. If you have accomplished the objectives in this article and want to go further, and have the budget for that, there are plenty of services out there.

Social media is also not the focus in this article, but at the very least, it is recommended that you have your Facebook and Google+ page set-up ready to receive selected posts. Set up your WordPress plugins to relay content manually at first as the site gets rolling again. A drop off in visitors is anticipated despite even the most careful of precautions. If the dip is prolonged, investigate.

Step Four Key Questions:

  • Has my hosting tech person been contacted about the move?
  • Are there any special protocols with this hosting company?
  • Have I turned off all of the ways my site could be found after installation?
  • Is my social media world connected and ready?

Step Five: Recreate and Improve

Assorted Tips:

If your site has a hundred or more pages consider using a customized search engine. Consider the research.

Utilize the Meta Tags, that Google does use. They provide engines with information which may be figured in the mix. Google Tip

Test your content and visual layout on a person you trust to give an honest and intelligent opinion. Proof read and sleep on your work.

Direct the eye of your user and the eye of the search engines by using Google’s Data Highlighter. This webmaster tool is for teaching Google about the pattern of structured data on your website. Use Data Highlighter to tag the data fields on your site using your mouse.  Google could then better present your data more attractively and in novel ways in its SERP and other products such as the Google Knowledge Graph. Learn some tips about using Data Highlighter here.

Image SEO:

First, choose an image that is relevant to your topic and one that people will want to use – if you can share it, even though spiders don’t care what the image looks like.

Label your images before they are uploaded to WordPress media file with the key word/phrase information in the title.  Once the image is loaded instantly add  key word/phrase information to the image description and alternative text.  Also include your page URL that this image is attached to.

Video SEO:

Choose videos that represent what you are about, weather self-produced and informative or supporting your content (less recommended). Doing some video keyword research is recommended. This tool here, might help.

Post on YouTube in your own fully fleshed out account that is branded like your site. You can also use premium services such as Vimeo, BrightCove and others to utilize the embed code and SEO meta on the backend of the video. Be sure to edit your website logo and url into the frames. Making audio versions of videos and posting in a serial podcast is also a plus. Having multiple places for your video is acceptable.

Correspond your video meta tags and information with your related post/page content tags. This may help search engines relate the two. Be sure to include the word “video” in this process. Ones sitemap data should be self-explanatory if read like a table of contents.

Produce backlinks by submitting your articles or content to places that could post it. Encourage sharing by enabling sharing mechanisms for social engagement. Having your video on Facebook and Google+ or others will help with the cross-fertilization of your online presence. Link your various accounts to each other as a bee spreads pollen.

Audio SEO:

Much of the same techniques of adding meta data, sharing etc … as listed in the media examples above apply to audio. Some techniques in particular are important to have for audio such as:

  • Add ID3 data.This input is most often used in conjunction with the MP3 audio file format. It will allow information such as the title, artist, album, track number, and other information about the file to be stored in the file itself for indexing.
  • Supply transcript of audio which, while you are at it, would contain some of your keyword phrases, sharing links and visual enhancements.
  • Podcast and serialize your content while having it in a collected location on your site aside from an individual post.

Geo SEO:

  • Using Google maps to locate your business may be part of your trust building relations and findability in physical terms. Sometimes these maps will be displayed in the SERP. There are several ways to enrich custom maps like a miniature version of your site great for hand-held devices.
  • Geo Targeting your website may be helpful if you serve a specified region. More details on this are here.

Step Five Key Questions:

  • Have I improved my content during this transfer?
  • Have I paid enough attention to my different types of media?

Step Six: Pre-Date Checklist

Step Six Key Questions:

?   Is my hair combed? Did I bathe? Am I ready for this?

?   Are all of my redirects and lines (of code) ready?

?   Is my makeover complete?

?   Is  my analytic side working properly?

?   Are my tools handy?

?  Are my passwords, noindex, nofollow, and robot directives ready to switch?

?  Should I run a crawl test? Will I be screaming like a frog if I don’t?

?  Do I have someone to call if things go terribly wrong?

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Step Seven: Arrange to Meet 

Timing is important. Plan to meet at a low traffic period. Record this date in your analytics so you will have a benchmark to base your future experiences on.  Allow enough time to deal with the unexpected which often happen shortly after a launch. 

Step Eight: Surrender to the Moment!

Going Live!

SEO is not all about how you rank. It is at this point about allowing people to do what you set them up to do with you. You are still empowered to maintain the relationship and keep it reciprocal, but keep your attention on it.

If socially people start writing  fake reviews or posting BS tweets or spamming your vulnerabilities, you have got defences. Going live and presenting yourself to the world is a lot like “meeting the parents” – you are under intense scrutiny. So despite the perils, SEO is a life affirming act. It represents a healthy sense of self and hope to want to connect. It is great feeling when all of your work pays off. 

Step Eight Key Questions:

  • When should I inform the search engines about this event ? Google Tip
  • Have I informed and thanked my contacts?
  • Am I confident enough to make a formal announcement yet?

Step Nine: Post Launch Check-In

  1. Since Webmaster Tools is set-up, it will provide useful metrics on your sites performance. Set it up to automatically inform you of errors and also check in frequently.
  2. If things do go wrong check the “Adapt” checklist in step 10 below.
  3. After the site has been indexed, it is time to submit a new XML sitemap, (some plugins do this for you).
  4. So much attention was given to Google in this article due to its market share, however, Yahoo, Bing, and many other industry specific search engines and directories are available.  Adding your website to these places will help customers find your business.

Step Ten: Adapt and Share

Once the website has settled down and you are confident that there are no pressing things to attend to, it might be time to continue developing your site’s other dimensions. We have found that making these local connections is often the most rewarding:

Adapt: If there is something wrong, however, the problem(s) can often be traced to:

  • Meta robots – inadvertent NOINDEX?
  • Bad redirects
  • HTTP status codes messages – server errors
  • Robots.txt code
  • Improper canonicals
  • Something reported on in Google WMT
  • Miscommunication with someone else

Share:

  • Business Profiles: Submit these to your local business organizations, town websites, industry associations and directories, local search sites, and any where you can.
  • Press Releases: Utilize your email marketing system, post any services in local newspapers,and post to your online PR page.
  • Article Marketing: Publish across selected online platforms. Find one that suites your style.
  • Commenting: As your engaged, sometimes there are online writings that evoke a response. Respond and leave your breadcrumbs.
  • SMO – visit our list for Social Media Optimization suggestions here.

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For a full list of references and links used to write this article please send contact us.

Reference Link to: Learn the top 10 SEO steps when converting a website to WordPress. : http://zellous.org/top-10-seo-steps-when-converting-a-website-to-wordpress

Download this article in PDF HERE.

Forms of Communal Institutions

Concentrated Sectors of the Real Social-Network

Academia, activist groups, charities, citizens’ militia, civic groups, clubs (sports, social, etc.), community foundations, community organizations, consumer organizations, cooperatives, cultural groups, environmental groups, foundations, intermediary organizations for the voluntary and non-profit sector, men’s groups, non-governmental organizations (NGOs), non-profit organizations (NPOs), policy institutions, private voluntary organizations (PVOs), professional associations, religious organizations, support groups, trade unions, voluntary associations, women’s groups and more.

Concentrated-Sectors-of-the-Real-Social-Network

Linked, 

thru the connecting conduit of the mobile device.

Facebook acquires WhatsApp for an unbelievable amount of money: 19 billion! Does this mean that our smartphone’s contact list is the next marketing gold to be mined? Our mobile contact list represents the private, inner circle of our social network. These are people we actually intimately communicate with as opposed to connections from Facebook, Twitter and the other more communal network list of “friends” we have accumulated over the years. Those associations are often generated through an algorithm.

Facebook (our face and name) already owns Instagram, the new rival to Twitter, ideal for concise messages and perfectly engineered for device sharing. The next logical extension is acquiring ones phone number, which is like having the key to your home. WhatsApp should hit 1 billion users sometime next year, with a strong presence internationally, particularly in India, Europe and Latin America. These are regions in which Facebook is attempting to grow its users. WhatsApp grew up quickly because it understood from conception that our dependence on mobile devices was the future. Facebook struggled with their lack of one-on-one personalized socializing and sharing, something WhatsApp built its name on.

When Facebook decided to restrict access, via “open-graph” privileges to new, possibly competitive social networking apps, we paid attention and decided to look into why. Most of our clients use Facebook as a crucial tool in growing a business and nourishing their outreach. Now, with these new changes in the social media frontier, our social media strategy needs to adapt.

digital-rolodexThe contacts in ones phone are increasingly recognized as the true definition of our social network. Young and international users get this concept. Americans are catching on. The smartphone/device is now the center of the consumer’s universe. Hello?

Zellous.org suggests ones social media strategy include 3 key elements:

 

  1. Facebook: for the communal contacts, and casual acquaintances for keeping in-touch with the pulse of ones immediate social world.
  2. WhatsApp: for the by-word-of-mouth connections our phone contacts represent, (watch this space).
  3. Instagram: for the following, aspirational, expressive, in-the-moment sharing of our social life.

Note: If some of the facts of this article creep-you-out just a bit, there will be a coming article explaining the best ways to maintain your privacy.

Best Online Marketing Tools WordPress SEO Development Tips

Online-Marketing-WordPress-Zellous.orgThe Best Online Marketing Tools WordPress SEO Development

This is worth sharing for anyone interested in delving into the complexities of Online Marketing.  Zellous.org has found particular tools more suited for WordPress Developers than others. These tools were gathered from a recent Pubcon 2013 event in Vegas. They have been annotated by Kristi Hines for Digital Marketing Technology. The added descriptions were taken from each website’s description. Bookmark This Post

AD & PPC Tools

  • adAlysis – “Tired of using multiple spreadsheets to analyze your PPC Ads and Keywords? adAlysis is for you! adAlysis will help you automate your Ad testing and account management.”
  • Adbeat – “Instantly uncover any advertiser’s online strategy. Learn what’s working for them and what’s not. Leverage their results to spend smarter.”
  • AdComparator – “Ad Comparator – Advertisement Optimization software based on the Taguchi Method.”
  • AdWords Editor – “AdWords Editor is a free, downloadable Google application for managing large AdWords accounts efficiently. Download your campaigns, make changes with powerful editing tools, then upload the changes to AdWords.”
  • Google Display Planner – “Plan your next display campaign.”
  • Site Scout – “SiteScout is the leading self-serve ad platform for marketing professionals and agencies.”

Affiliate Tools

  • Fraudlogix – “Real-time, Affiliate Fraud Detection & Prevention. Stop Click Fraud today.”
  • HasOffers – “HasOffers, affiliate tracking software. Track and manage your affiliate program with unlimited affiliates & fast reporting.”
  • ImpactRadius – “Impact Radius is the world’s most complete tracking platform. Use one set of metrics to slice and dice media performance.”
  • LeadiD – “Lead Sellers & Buyers often have a love-hate relationship. LeadiD makes it 100% Love.”
  • Scrubkit – “It is an automated and powerful analytical system that assists with the detection of affiliate fraud.”
  • Skimlinks – “Realize a new revenue stream with automated affiliate marketing: install Skimlinks in minutes to effortlessly and subtly earn from your website’s content.”
  • Viewbix – “Viewbix lets you add interactive apps to your videos that engage viewers and drive calls to action. The apps overlay dynamic content on top of your YouTube videos.”
  • Viglinks – “Automated monetization technology for publishers, bloggers, forums, social networks and apps. Monetize existing links, or let us do the linking.”

Analytics

  • Bing Webmaster Tools – “Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.”
  • CAKE – “SaaS platform providing business intelligence for performance marketers.”
  • ClickDensity – “Clickdensity records the position of every click on a page, creating a virtual heat map of visitor activity – a valuable usability tool.”
  • Clicktale – “Discover everything visitors do on your website. Visitor Recordings, Mouse Move Heatmaps, Heatmap Suite, Form Analytics and Conversion Funnels.”
  • CrazyEgg – “Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.”
  • Google Analytics – “Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.”
  • Google Webmaster Tools – “Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google.”
  • KISSmetrics – “Giving you the knowledge you need to make better decisions. KISSmetrics is a revolutionary person-based analytics platform for your whole team.”
  • Seevolution – “Our Click Heatmaps let you see exactly what is being clicked on, and more importantly what isn’t, so you can make informed decisions to optimize your site and maximize conversion.”
  • SilverBack – “Guerrilla usability testing software for designers and developers.”

Competitive Intelligence & Research Tools

  • Alexa – “Alexa provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information and Search Optimization.”
  • Compete – “Optimize your digital marketing, business development, media planning and competitive strategy with Compete’s online consumer behavior insights.”
  • CPA Detective – “CPA Detective is dedicated to providing an affiliate fraud detection service for your online traffic with unparalleled accuracy.”
  • eBureau – “eBureau provides predictive scoring and analytics solutions for marketing, credit risk, fraud prevention and collections applications to multichannel marketers, financial services companies, Internet retailers and agencies.”
  • Follow.net – “We make it easy to follow everything your competition does online.”
  • Mixrank – “Zero in on profitable sales leads and traffic sources with real-time intelligence from the industry leading digital advertising database.”
  • NerdyData – “Search beyond words. NerdyData is a new type of search engine that lets you do complex research on the web, using source code.”
  • Neustar – “A trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries.”
  • Quantcast – “Quantcast provides free measurement of audience demographics and delivers real-time advertising. Search our site for web and mobile traffic and stats.”
  • Research Central – “Complete your in-depth SEO keyword and domain research with data from SEOMoz, Majestic SEO and OpenCalais in Raven Tool’s Research Central.”
  • SEMRush – “We collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more.”
  • SimilarWeb – “Explore the most important traffic sources for any site. See all of your competitors’ engagement metrics as well as their search, display and referral sources.”
  • Site Finder – “Find domains for your link building campaign with Majestic SEO Citation Flow and mozRank data integrated into Raven Tools.”
  • SpyFu – “SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google: every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 6 years.”
  • WhatRunsWhere – “WhatRunsWhere is a competitive intelligence service for online media buying. We help you buy more intelligently and profitably for your existing and future campaigns, discover new traffic sources, and help keep an eye on what your competition is up to.”

Content Development & Management Tools

  • Balsamiq – “Balsamiq is a wireframing and mock up tool with a high focus on usability. Quickly come up with mock ups and easily share them with your clients.”
  • Buzzstream – “BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.”
  • Compendium – “By putting content planning into one, intuitive, calendar-based tool, Compendium reduces the steps it takes to plan content lineups, making the front-end editorial process easier and more efficient than ever. But that’s just one benefit. Compendium also ensures that your content is aligned with key target audiences and business priorities.”
  • Confluence – “Give your team one place to share, find, and collaborate on information they need to get work done – meeting notes, file lists, decisions, shared links, anything.”
  • Content Analysis Tool – “The Content Analysis Tool (CAT), creates automated content inventories for content strategists, UX architects, content managers. Inventory, audit, and analyze website content data quickly and easily.”
  • Contently – “Contently empowers journalists and brands to engage audiences with compelling content.”
  • Copyscape – “Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.”
  • DivvyHQ – “Isn’t it time you had a content planning and production tool that works as hard as you do, but is simple, intuitive and flexible? We thought so, too!”
  • Easy Content Templates – “Easy Content Templates is a plugin for WordPress that lets you define content templates to quickly apply to new or existing posts and pages.”
  • Google Fusion Tables – “Fusion Tables is an experimental data visualization web application to gather, visualize, and share larger data tables.”
  • Google Xpath – “Extract, edit, and evaluate XPath queries with ease.”
  • Grammarly – “Grammar check, instant proofreading, and plagiarism detection. Improve your writing with Grammarly – the leading online English grammar checker.”
  • Guest Blogging Query Generator – “Enter your keywords to find guest blogging opportunities.”
  • Infogr.am – “Create more than 30 chart types. Anything from bubble charts and treemaps to simple pie charts.”
  • Kapost – “The Content Marketing Software Platform. Use content to drive more web visitors, nurtured leads and new sales. Kapost’s software makes it possible.”
  • Kuler – “Create color schemes with the color wheel or browse thousands of color combinations from the Kuler community.”
  • LucidCharts – “Lucidchart is your solution for visual communication. Flow charts, diagrams, UML sketches, and ER models have never been easier. Start a free trial today!”
  • Meme Generator – “Meme Generator is the first online meme generator. Browse the most popular memes on the internet, create your own meme or caption your favorite character like Y-U-No, Philosoraptor, Grumpy Cat, Foul Bachelor Frog, and more.”
  • Mindjet – “Mindjet is a virtual whiteboard, collaboration & project management suite for everyone on your team.”
  • Mural.ly – “The easiest way for creative teams to think, imagine and discuss their ideas. Drag & drop images, links and documents to organize your ideas.”
  • MyBlogGuest – “My Blog Guest is the free community that connects guest bloggers to blog owners.”
  • Open Calais – “Calais is a rapidly growing toolkit of capabilities that allow you to readily incorporate state-of-the-art semantic functionality within your blog, content management system, website or application.”
  • Piktochart – “How do you create infographics without any design knowledge? Piktochart is an easy infographic tool/creator/maker/designer that requires very little effort.”
  • Plagtracker – “Free plagiarism tracker software with accurate, easy, and usable reports.”
  • PressBooks – “ Easily create ebooks, typeset PDFs, and webbooks. Choose from professionally designed book themes. One button publishing.”
  • Prezi – “Prezi is a cloud based presentation software that opens up a new world between whiteboards and slides.”
  • Scribe – “Content optimization software for online marketing and SEO.”
  • SEO Title Tag Plugin – “SEO Title Tag makes it dead-easy to optimize the title tags, meta descriptions, and slugs across your WordPress-powered blog or website. Not just your posts, not just your home page, but any and every title tag, meta description, or slug on your site!”
  • Skyword – “Skyword offers all you need to reach and engage your audience with original web content designed to succeed in search and social media.”
  • Storybird – “Publish your stories, sell your art, and connect with fans.”
  • Storyboard That – “Looking for an amazing, fun, free, and easy to use online storyboard creator? See why students, screenwriters, and businesses love Storyboard That.”
  • Tagcrowd – “Create your own tag cloud from any text to visualize word frequency.”
  • Textbroker – “No matter what type of content you’re looking for, Textbroker is your answer. At Textbroker, you only pay for the number of words you order.”
  • Trello – “Infinitely flexible. Incredibly easy to use. Great mobile apps. It’s free. Trello keeps track of everything, from the big picture to the minute details.”
  • TouchGraph – “TouchGraph allows for the creation and navigation of interactive graphs. Ideal for organizing links, or mind mapping.”
  • Tynt – “Tynt enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy & paste.”
  • Visual.ly – “Visual.ly is the world’s largest community of infographics and data visualization.”
  • WP Editorial Calendar – “The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog.”
  • WriterAccess – “Sign up for WriterAccess and satisfy your content needs. The content marketplace connects clients with freelance writers via the cloud.”
  • Yutongo – “Boost your innovation process with this creativity-focused idea crowdsourcing application. Collaborate with creative people you trust from around the globe and members of your staff.”
  • Zemanta – “Zemanta recommends your content to a diverse network of engaged communities around the web, bringing new readers to your site.”

Crowdsourcing Tools

  • 99 designs – “The #1 marketplace for graphic design, including logo design, web design and other design contests.”
  • crowdSPRING – “The world’s #1 marketplace for logo design, web design, and crowdsourced writing projects. Over 36000 satisfied clients!”

CRM

  • Microsoft Dynamics – “Gain greater control and visibility into your operations through customer engagement with Microsoft Dynamics business solutions.”
  • Salesforce – “Customer relationship management (CRM) software & cloud computing from the leader in CRM solutions for businesses large & small.”
  • SugarCRM – “Commercial open source customer relationship management software.”
  • Tout app – “ToutApp is the leading Sales Communications Platform offering salespeople email tracking, templates and real-time analytics to increase productivity and help close more deals.”

Customer Satisfaction

  • Get Satisfaction – “Get Satisfaction is the leading customer engagement platform that helps companies build better relationships with their customers and prospects, through the best online customer community.”
  • UserVoice – “UserVoice integrates easy-to-use feedback, helpdesk, and knowledge base management tools in one platform that empowers users to speak and companies to understand.”

Data Sources

  • Consumer Barometer – “The Consumer Barometer provides insight into how consumers use online and offline information sources in their purchase process.”
  • Data 360 – “Tell compelling and data-driven stories about subjects of importance to your readers.”
  • DataMarket – “Find and understand data. Visualize the world’s economy, societies, nature, and industries, and gain new insights.”
  • Datahub – “Give your data a home. Publish or register datasets, create and manage groups and communities. Publish data for free. Find data. Search for data, and get data.”
  • Get the Data – “Ask and answer questions about getting, using and sharing data!”
  • Google Public Data – “The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.”
  • MarketingCharts – “Marketing data and charts for marketers, analysts, consultants. Useful spreadsheet .xls and .ppt slidedeck downloads to prepare your presentations and budgets.”
  • Zanran – “A search engine for finding data and statistics. The search results will be graphs, charts and tables.”

Data Visualization

  • Tableau – “See how Tableau’s data visualization tools can help you see and understand your data.”
  • Wordle – “Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

HTML 5 Tools

  • HTML5 Boilerplate – “HTML5 Boilerplate helps you build fast, robust, and adaptable web apps or sites. Kick-start your project with the combined knowledge and effort of hundreds of developers, all in one little package.”
  • Initializr – “Initializr is an HTML5 templates generator to help you getting started with a new project based on HTML5 Boilerplate. It generates a clean customizable template with just what you need to start!”

Keyword Research Tools

  • Google Keyword Planner – “Replacement for the former Google AdWords Keyword Tool.”
  • Google Trends – “Explore trending search topics with Google Hot Searches.”
  • HitTail – “HitTail, the long tail keyword tool, guarantees to increase your organic traffic by focusing on the most promising keywords in your existing traffic.”
  • Keyword Discovery – “Keyword research is crucial for successful search engine website site optimization, managing pay per click keywords and achieving top search engine rankings.”
  • KeywordSpy – “Free SEO & PPC Keyword Research software tool that unveils your competitors’ most profitable Ad copies & keywords. Learn from time-tested Ad campaigns.”
  • Long Tail Pro – “If you are looking for a fast and easy way to find long tail keywords that you should be targeting on your website, then this ultimate tool is a must have!”
  • Moz Keyword Difficulty – “Use the Moz Keyword Difficulty and SERP Analysis tool to get at-a-glance competitive keyword analysis metrics.”
  • Soovle – “Search suggestions and completions from the top providers on the internet. Easy to use, fast and efficient.”
  • UberSuggest – “Get thousands of keyword ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!”
  • Wordtracker – “Reveal high performing keywords in minutes with the keyword research tool from Wordtracker.”

Link Research Tools

  • Advanced Link Manager – “Link Popularity Software which helps you better manage your link building campaigns, find new link partners and keep track of incoming links.”
  • Ahrefs – “The largest and the freshest index of live links. Index is updated every 15 minutes. Ahrefs Site Explorer is free to try.”
  • Blekko – “One of the Top Spam and Virus Free Search Engine for Latest Updates on News, Gossips, Date and Much More. Use http://www.pubcon.com /domainlinks to check backlinks.”
  • Broken Link Finder – The Broken Link Finder automates the discovery of broken, dead, error or otherwise non-functioning web pages and sites that still have links pointed at them.”
  • cognitiveSEO – “SEO Software for Link Building, Backlink Analysis, Link Management & Rank Tracking.”
  • Customer Links – “List of sites that provide links in exchange for case studies and testimonials about their products or services.”
  • Link Prospector – “The Link Prospector uses the latest techniques to uncover the links that will improve your rankings.”
  • Link Research Tools – “Link Research Tools is a big data platform that helps advertising agencies and brands rank better in Google. Understand and outperform your competition!”
  • Linkstant – “In a month? – You can use web spider and search engine reports. In a few days? – Review your analytics logs. Immediately? – You need to use Linkstant.”
  • Linksy Email Guesser – “You should only use this to find people who already know you (Twitter followers and Facebook fans). This tool ONLY uses publicly available data.”
  • Majestic SEO – “Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.”
  • Ontolo – “Research and promote your highly successful content with these content marketing and link building tools.”
  • Open Site Explorer – “Open Site Explorer is Moz’s Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.”
  • Scraper Google Chrome Extension – “Scraper is a Google Chrome extension for getting data out of web pages and into spreadsheets.”
  • SEOBook’s Backlink Analyzer – “Backlink Analyzer is a fast free downloadable link analysis software program used to aid SEO experts looking to build their link popularity.”
  • Xenu Link Sleuth – “A free multi-threaded link checking software to analyze web sites to find broken links. Runs on Windows 95, 98, NT, 2000, XP, Vista and 7.”

Local Marketing Tools

  • 5minutesite.com Local AdWord & Keyword List Generator – “Create local advertising PPC keyword lists from a zip code, area radius and keyword list. Build Google AdWord campaigns with a permutator and match logic wrapper.”
  • Acxion – “Acxiom’s data and technology have transformed marketing – giving users the power to successfully manage audiences, personalize customer experiences and create profitable customer relationships.”
  • BrightLocal – “BrightLocal offer local SEO tools and local search engine marketing services for local businesses. Our local SEO tool can help any local business attract new customers through internet marketing, Google Local business marketing, small business SEO and online business directories.”
  • Ecinity – “Ecinity lets you see all of your customer feedback in one place and engage with them across all local channels.”
  • Google+ Local Wizard – “Easy side-by-side comparison of you and your top Google+ Local competitors. See how you compare and what you need to do to reach top spot.”
  • KML Sitemap Generator – “Create your geo sitemap and KML files and upload them to Google for FREE! Using the geositemap generator saves you tons of work and money!”
  • Local Keyword Tool – “Use the Local Keyword Research Tool to get new keyword ideas. This tool will help you generate ideas for keywords/search terms that you want your website to rank for. Enter one Geographical Modifier/Core Term per line and click Generate Keywords.”
  • Local Search SEO Contact Page – “Drive customers right to your website! The Local Search SEO Contact Page offers you an easy method of marking up your web page with Schema.org and hCa.”
  • Localeze True Identity – “Localeze provides your True Identity™ information to the largest network of local search platforms, mobile applications, navigation solutions, and services. Having more local search platform partners allows your listing to go further with more influence.”
  • Neighborhood Lookup Tool – “NeighborhoodScout delivers accuracy, reliability and a customized Neighborhood Profile to compare neighborhood characteristics.”
  • Our Profiles – “This plugin lets the user fill in their profile URLs in the admin, then use a shortcode on a page or post to display the logos and links for 23 networks.”
  • Siteliner – “Free and fast analysis of your entire website – duplicate content, broken links, internal page rank, redirections and more. Also creates an XML sitemap.”
  • Testimonials Widget – “Testimonials Widget plugin allows you to display random or selected portfolio, quotes, reviews, showcases, or text with images on your WordPress blog.”

Outreach Tools

  • HARO – “No such thing as free publicity? There is with HARO. Help A Reporter Out connects news sources with journalists looking for their expertise.”
  • Muck Rack – “Muck Rack is used by tens of thousands of journalists from hundreds of publications, blogs and news outlets.”
  • Pitchbox – “Pitchbox automates the grunt work so you can focus on what you do best: creating real, person-to-person connections with the people you want to reach.”

Relationship Building

  • Author Links Crawler – “Simply input your URL into the Author Crawler (modified by Ann Smarty), and the report will show you which authors are linking to your site, how many Google+ Circles they take part in, how many Twitter Followers they have, which sites they contribute to, and the URL from which they link to your site. Knowing this, you can easily build and maintain relationships with influencers within your niche.”
  • Commun.it – “The leading Twitter community manager. Better manage your Twitter relationships. Focus on your influencers and customers. Manage multiple profiles & schedule tweets.”
  • mailVU – “Easy online video recording, video email, and video sharing. Embed a webcam recorder on your site for video testimonials.”
  • Twiangulate – “Twiangulate is the leading tool for search, analytics and mapping of connections between Twitter friends and followers.”
  • Vsnap – “A more personal alternative to email, Vsnap B2B and B2C Video messaging allows you to engage with your clients on a more personal level.”

Reputation Management

  • Heartbeat by Sysomos – “Heartbeat is one-stop solution for Social Media Tracking, Managing Conversations, Workflow on Facebook, Twitter, Blogs etc.”
  • Trackur – “Your social media monitoring shouldn’t break the bank. Join the 70,000+ that have already chosen Trackur.?
  • Wiki of Social Media Monitoring Solutions – “A list of over 200 social media monitoring tools and services.”

Schema Tools

  • Google Rich Snippets Tool – “The structured data testing tool lets you check your markup and make sure that Google can extract the structured data from your page.”
  • Microdata Generator – “Easy to use Microdata Generator for adding Schema.org tags to your site.”
  • Mircrodata.reveal Chrome Plugin – “Detects and presents the microdata embedded in a given page.”
  • Schema.org Site Navigation Element – “A set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications.”
  • Schema Creator – “The easiest way to create HTML with schema.org microdata.”

SEO Tools

  • Authority Labs – “Track website rankings in Google, Yahoo!, and Bing daily. Our automated SERP tracking saves you time and helps you respond quickly to ranking changes.”
  • BannedCheck.com – “AdSense Banned Check is a powerful set of tools that verifies if your website and/or domain has been banned by either the Google Search Engine or Google Adsense.”
  • BrightEdge – “BrightEdge is the first SEO platform to deliver proven ROI – enabling marketers to increase revenue from organic search in a measurable and predictable way.”
  • Conductor – “Conductor Searchlight is the most widely used SEO platform – empowering enterprise marketers to take control of their search performance.”
  • Panguin Tool – “See your Google organic visit data overlaid with Google’s major algorithm updates, and then dig into your data.”
  • Raven Tools – “All-in-one Internet marketing platform for SEO, Social Media, PPC and Content. Research, manage, monitor and report on every aspect of your campaign.”
  • SEO Automatic Tools – “URL checker, landing page determinator, link variance tool, keyword list multiplier, and more.”
  • SEO Audit – “SEO Audit service checks for and provides a huge amount of data and characteristics of the site, over a hundred graphs, as well as several hundred different parameters.”
  • Yoast SEO Plugin – “The most complete WordPress SEO Plugin, Yoast’s WordPress SEO plugin is an All in One SEO solution for your WordPress blog, used by experts worldwide.”

Social Media

  • Adobe Social – “With the new Adobe Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data.”
  • Bottlenose (Twitter) – “Automatically separate trends that matter from those that don’t.”
  • Buffer – “Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often.”
  • Echofon – “Full featured, super clean social apps for Twitter and Facebook.”
  • Fake Followers – “Find out how many suspicious or inactive Twitter followers you have with our new app! Simply type in your Twitter username and get the results from the Fake Followers app.”
  • Favstar – “Find popular tweets on Favstar. Sign in to have this page personalized for you.”
  • Followerwonk – “Twitter analytics, follower segmentation, social graph tracking, and more. Followerwonk helps you explore and grow your social graph.”
  • Friend or Follow – “Twitter followers management application that shows the user who they are following that is not following them back and vice versa.”
  • HootSuite – “Enhance your social media management with HootSuite, the leading social media dashboard.”
  • How Sociable – “Free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.”
  • IceRocket Trend Tool – “Enter item(s) to see mentions trended over time. Enter up to five queries under Trend Term(s). Type in the label you would like associated with each query under Display Label(s).”
  • IFTTT – “Put the internet to work for you with customizable recipes for posting social media updates and much more.”
  • Klout – “Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.”
  • Kred – “See the Kred Influence and Outreach scores. Kred measures influence in communities connected by interests and affiliations.”
  • Mentionmapp – “Create a map of mentions. Each user is connected to the people and hashtags they mentioned the most in recent tweets. Click a node to explore its neighborhood.”
  • MutualMind – “OEM White label social media listening and analytics platform.”
  • PeerIndex – “PeerIndex is a London-based company providing social media analytics based on footprints from use of major social media services.”
  • Pinalytics – “Pinalytics is a social media tool to help you find, track and evaluate content and interactions on Pinterest and the wider social web.”
  • Retweetrank – “Measure and track retweets, retweet rank and influence of any twitter user.”
  • Searchrank.com’s Ultimate Social Media Profile Chart – “A list of some of the most popular social media sites, all arranged by category (i.e., bookmarking, blogging, news, etc.). Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link (or sometimes links) back to your site and information about you and/or your company.”
  • SharedCount – “Track URL shares, likes, tweets, and more.”
  • Social Crawlytics – “Identify your competitor’s most shared content and find out who shared their content. Social Crawlytics is a free social media tool.”
  • Social Mention – “Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and more.”
  • Social Media Optimizer – “Enter your website URL and we’ll check to see if your page’s HTML code is optimized for sharing via Social Media. The Social Media Optimization (SMO) tool will analyze your markup code for Facebook’s Open Graph protocol, Google+ Authorship, LinkedIn, and Twitter’s Summary card data. The results represent a rough approximation of what your site will look when shared via Social Media buttons.”
  • Social Oomph – “Boost your social media productivity! Twitter, Facebook (profiles, pages, and groups), LinkedIn (profiles, groups, and company pages), RSS feeds, blogs, Plurk, App.net, and Onlywire! Easily schedule updates, find quality people to follow, and monitor social media activity! Join hundreds of thousands of satisfied users today!”
  • SocialBro – “With SocialBro you can manage and analyze your Twitter Community. Break down the barriers between you and your Community.”
  • Sprinklr – “Sprinklr is the only native, seamless architecture that turbo boosts the enterprise infrastructure at scale.”
  • Sprout Social – “Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.”
  • statigram – “Best Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.”
  • Topsy – “Searches content published on Twitter and the web, sorted by relevance or date.”
  • Tweepi – “Join 500,000+ people who trust Tweepi for managing and growing their Twitter.”
  • Tweetbot 3 – “Tweetbot 3 is a full-featured Twitter app for the iPhone that has been re-designed from the ground up for iOS7.”
  • Tweet Charts – “Tweet charts allows you to generate a report of custom data for anything you can search Twitter for: hashtags, words, phrases, usernames or URLs.”
  • Tweetdeck – “TweetDeck is your personal browser for staying in touch with what’s happening now.”
  • TweetLevel – “TweetLevel calculates the most influential tweeters about any topic.”
  • Tweetstats – “Graph your Twitter stats including tweets per hour, tweets per month, tweet timeline, and reply statistics.”
  • Twellow – “A search directory of people by area of expertise, profession or other attribute listed in personal profiles on Twitter.”
  • Tweriod – “Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet.”
  • Twitter Counter – “Get a clear overview and graph of your Twitter stats. Twitter Counter tracks statistics for over 94 million users.”
  • Twitterfeed – “Offers to tweet the last posts published in a blog via the RSS feed.”
  • Visible Technologies – “Learn all about social media monitoring, analytics and engagement and learn about the Visible Intelligence enterprise platform.”
  • Wefollow – “Wefollow is a directory of prominent people ranked 0-100 from Twitter, Facebook, Instagram and Linkedin, organized by interests.”

Survey Tools

  • Clicktools – “Clicktools is the leading solution to collect, centralize, and act on customer interactions, leveraging the power of CRM.”
  • Google Consumer Surveys – “When you want answers to your business questions, you need to reach everyday people — not just those who choose to participate in research panels.”
  • Instant.ly – “Instant.ly delivers instant consumer insights with access to an on-demand audience of over 12 million people ready to give their real opinions.”
  • Qualtrics
  • Survey Gizmo – “SurveyGizmo is an advanced (but easy to use) online survey software tool that comes with amazing customer service, every survey feature you can imagine and an open API.”
  • SurveyMonkey – “Create and publish online surveys in minutes, and view results graphically and in real time.”
  • SurveyMonkey Audience – “Looking for the right people to fill out your survey? Meet SurveyMonkey Audience, home to millions of qualified respondents ready to take your surveys and give you the feedback you need to make better decisions.”

Website Research, Optimization & Testing Tools

  • BrowserStack – “Live, web-based browser testing. Instant access to all desktop and mobile browsers. Say goodbye to your setup of virtual machines and devices.”
  • BuiltWith – “Web technology information profiler tool. Find out what a website is built with.”
  • PageSpeed Tools/ – “Analyze and optimize your website with PageSpeed tools to implement the web performance best practices.”
  • DomainsBot – “Available domain suggestions,expired and expiring domain name, whois lookup | DomainsBot.”
  • DomainTools – “DomainTools provides the most complete & reliable database for Whois, domain name & DNS data for brand monitoring, cyber investigation and domain investing.”
  • Five Second Test – “Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design.”
  • GTMetrix – “GTmetrix is a free tool that analyzes your page’s speed performance.”
  • HubSpot’s Marketing Grader – “Marketing Grader is a free tool that analyzes your website and provides actionable insights to improve your marketing. Get your grade today.”
  • Internet Archive – “Internet Archive is a non-profit digital library offering free universal access to books, movies & music, as well as 366 billion archived web pages.”
  • Lucky Orange – “See How your Visitors Actually Use your Website. Visitor Browsing Recordings, Live Chat, Heatmaps, Polls, and visitor tracking.”
  • Open Hallway – “Record users from anywhere – remotely or locally. Share video results with your clients or team members. Completely web-based.”
  • Optimizely – “Improve conversions through A/B Testing, Split Testing and Multivariate Testing with Optimizely!”
  • Peadig – “Peadig combines the power of WordPress with the versatile Bootstrap 3 framework so you can create, develop on, and tweak your WordPress site with ease.”
  • QuickSprout’s Website Analyzer – “Free tool that measures a website’s SEO, social media impact, mobile responsiveness, and more.”
  • Screaming Frog – “The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.”
  • SEO Browser – “SEO Browser is a fast, efficient, and comprehensive SEO analysis tool that can help you examine and understand the component parts of a Web page.”
  • Site Auditor – “SEO site audits are essential, but they don’t have to be tedious. Put Raven’s Site Auditor crawler to work to uncover technical SEO issues in 7 categories.”
  • Spyonweb.com – “Simply enter website url, ip address, google adsense or google analytics code and find out what resourses belong to the same owner.”
  • TradeMarkia – “Trademarkia – the largest search engine for trademarks. Free Trademark Search Online. Trademark a name, a slogan, or logo. Trademark registration application online. Incorporate your business to gain the benefits of the business tax structure and asset protection method.”
  • TrymyUI – “TrymyUI Usability Testing Services improve website usability. Get your website user tested by real people & watch user generated usertesting videos.”
  • Unbounce – “Unbounce lets marketers build high-converting landing pages without I.T. 1-click publishing, A/B testing and a suite of best-practice landing page templates.”
  • URI Valet – “Check Server Headers with the URI Valet. Preview a summary of head information, view total number of objects (http requests), time to download, object details, document internal links and external links along with verifying server headers for each. The URI Valet is a great online tool for testing landing page load times.”
  • UserTesting.com – “Usability testing has never been easier. UserTesting.com’s online usability testing is the fastest, cheapest way to find out why visitors leave your website.”
  • The W3C Markup Validation Service – “W3C’s easy-to-use markup validation service, based on SGML and XML parsers.”
  • The W3C CSS Validation Service – “Finds errors and potential problems in Cascading Style Sheets.”
  • Visual Website Optimizer – “AB testing software for marketers with built-in heatmaps.”
  • WebPageTest – “Run a free website speed test from around the globe using real browsers at consumer connection speeds with detailed optimization recommendations.”
  • WhoRush – “WhoRush (formerly AdsSpy) is a map of web assets. It analyzes more than 130 million domains to find their hidden relations.”
  • YouGetSignal.com – “A collection of uncomplicated, powerful network tools.”

Reference: Best Online Marketing Tools WordPress SEO Development Tips is permanently located at: http://zellous.org/best-online-marketing-tools-wordpress-seo-development-tips/

WordPress Help

WordPress Help

There are many ways for you to improve your website.

Wordpress-Video-Tutorials

  • We offer a complete library of video tutorials and explicit how-to manuals that will directly address any skill or concept question you have.
  • We also offer screen share help through your favorite Voice over IP (VoIP) service, which will demonstrate , within your online environment, specifically what to do.
  • We help with managing your administrative dashboard area so you will know at a glance how your site is performing and what needs attention. Receive instant help within your website with a smart manual.

Have your vital updates on autopilot so you can focus on keeping your content fresh. The learning curve for managing your site does not have to be so steep.

 

Visually edit your wordpress website with HeadwayThemes.“How can I change the look and feel of my website?”  This is a common concern. If you started out with a fixed template with limited options, then you are probably stuck. You can pay a web developer to re-code your website, but that is expensive. If you have, however, converted your site to our approach or created your site through us initially, then you are free to build virtually any dfesign you can think of. You will not be constrained to another designer’s system. You will have the artistic license to change your own website.  If you are not interested in learning to visually edit your site,have us do it for you quickly and affordably.

Wordpress security and protection“I got hacked!” or “How can I prevent my site from being abused?” It is relatively easy to place safeguards on your site that will watch your site 24/7 and inform you if anything looks suspicious. There are a multitude of degrees you can secure your website. “Prevention is worth a pound of cure.” This has never been as important as it is now since thieves and other losers are becoming more and more sophisticated. You can set your own boundaries. Knowing you can protect yourself allows greater freedom when reaching out to new viewers.

WordPress anaytics and monitoring interpretation.Be the first to know if something isn’t right. If someone is linking to you or you have a traffic spike, wouldn’t you like to know so you can follow through with that opportunity? Would you like to get regular reports on the who, how, what, where, when, and why of your website’s life out in cyberland? Intelligent Feedback is always good. How to use that feedback to change your website involves some insight and the right tools. This is how you transform this raw data into a better crafted website.

Wordpress-performance-upgrade using seo and hosting choices.“How can I increase my speed?” “Can I improve my exposure and get more people to find me?” Performance enhancements can cover a wide territory, from search engine optimization to hosting considerations. After a complete objective analysis of your website, we will be able to make recommendations on how to improve your site’s performance. Once you learn the methods, you will be able to apply them yourself easily. We will share our constantly updated library of “best-practices” for you to use or have us to apply to your website.

Upgrade to Service

Upgrade to Service

VPS Upgrade

Zellous.org will be changing its hosting policy around the first of the year. We are upgrading  our legacy accounts to a Virtual Private Server which utilises advanced cloud technology like OpenStack and KVM.

Our monthly fee for all accounts will be $12.00 a month. This will include:

  • WordPress maintenance (including plugin and WP upgrades)
  • Security monitoring
  • Email account maintenance
  • Consulting & Support

Elephant Studio

Elephant Studio

Elephant Studio

…  is currently undergoing renovations.

 

Universal Declaration of Human Rights

Universal Declaration of Human Rights

The following reproduces the articles of the Declaration which set out the specific human rights that are recognized in the Declaration.

Community development and the declaration of universal human rightsArticle 1

All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.

Article 2

Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-governing or under any other limitation of sovereignty.

Article 3

Everyone has the right to life, liberty and security of person.

Article 4

No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

Article 5

No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

Article 6

Everyone has the right to recognition everywhere as a person before the law.

Article 7

All are equal before the law and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination.

Article 8

Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law.

Article 9

No one shall be subjected to arbitrary arrest, detention or exile.

Article 10

Everyone is entitled in full equality to a fair and public hearing by an independent and impartial tribunal, in the determination of his rights and obligations and of any criminal charge against him.

Article 11

1. Everyone charged with a penal offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence.

2. No one shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal offence, under national or international law, at the time when it was committed. Nor shall a heavier penalty be imposed than the one that was applicable at the time the penal offence was committed.

Article 12

No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.

Article 13

1. Everyone has the right to freedom of movement and residence within the borders of each state.

2. Everyone has the right to leave any country, including their own, and to return to their country.

Article 14

1. Everyone has the right to seek and to enjoy in other countries asylum from persecution.

2. This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the purposes and principles of the United Nations.

Article 15

1. Everyone has the right to a nationality.

2. No one shall be arbitrarily deprived of his nationality nor denied the right to change his nationality.

Article 16

1. Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution.

2. Marriage shall be entered into only with the free and full consent of the intending spouses.

3. The family is the natural and fundamental group unit of society and is entitled to protection by society and the State.

Article 17

1. Everyone has the right to own property alone as well as in association with others.

2. No one shall be arbitrarily deprived of his property.

Article 18

Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance.

Article 19

Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.

Article 20

1. Everyone has the right to freedom of peaceful assembly and association.

2. No one may be compelled to belong to an association.

Article 21

1. Everyone has the right to take part in the government of their country, directly or through freely chosen representatives.

2. Everyone has the right of equal access to public service in their country.

3. The will of the people shall be the basis of the authority of government; this will shall be expressed in periodic and genuine elections which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures.

Article 22

Everyone, as a member of society, has the right to social security and is entitled to realization, through national effort and international co-operation and in accordance with the organization and resources of each State, of the economic, social and cultural rights indispensable for his dignity and the free development of his personality.

Article 23

1. Everyone has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment.

2. Everyone, without any discrimination, has the right to equal pay for equal work.

3. Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection.

4. Everyone has the right to form and to join trade unions for the protection of his interests.

Article 24

Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay.

Article 25

1. Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control.

2. Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection.

Article 26

1. Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit.

2. Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace.

3. Parents have a prior right to choose the kind of education that shall be given to their children.

Article 27

1. Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.

2. Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.

Article 28

Everyone is entitled to a social and international order in which the rights and freedoms set forth in this Declaration can be fully realized.

Article 29

1. Everyone has duties to the community in which alone the free and full development of his personality is possible.

2. In the exercise of his rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due recognition and respect for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare in a democratic society.

3. These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations.

Article 30

Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

 

Ray Anderson: The business logic of sustainability

Ray Anderson: The business logic of sustainability

 

Believe me or not, I come offering a solution to a very important part of this larger problem, with the requisite focus on climate. And the solution I offer is to the biggest culprit in this massive mistreatment of the earth by humankind, and the resulting decline of the biosphere. That culprit is business and industry, which happens to be where I have spent the last 52 years since my graduation from Georgia Tech in 1956. As an industrial engineer, cum aspiring and then successful entrepreneur. After founding my company, Interface, from scratch in 1973, 36 years ago, to produce carpet tiles in America for the business and institution markets, and shepherding it through start-up and survival to prosperity and global dominance in its field, I read Paul Hawken’s book, “The Ecology of Commerce,” the summer of 1994. In his book, Paul charges business and industry as, one, the major culprit in causing the decline of the biosphere, and, two, the only institution that is large enough, and pervasive enough, and powerful enough, to really lead humankind out of this mess. And by the way he convicted me as a plunderer of the earth.

And I then challenged the people of Interface, my company, to lead our company and the entire industrial world to sustainability, which we defined as eventually operating our petroleum-intensive company in such a way as to take from the earth only what can be renewed by the earth, naturally and rapidly — not another fresh drop of oil — and to do no harm to the biosphere. Take nothing: do no harm. I simply said, “If Hawken is right and business and industry must lead, who will lead business and industry? Unless somebody leads, nobody will.” It’s axiomatic. Why not us? And thanks to the people of Interface, I have become a recovering plunderer.

(Laughter)

(Applause)

I once told a Fortune Magazine writer that someday people like me would go to jail. And that became the headline of a Fortune article. They went on to describe me as America’s greenest CEO. From plunderer to recovering plunderer, to America’s greenest CEO in five years — that, frankly, was a pretty sad commentary on American CEOs in 1999. Asked later in the Canadian documentary, “The Corporation,” what I meant by the “go to jail” remark, I offered that theft is a crime. And theft of our children’s future would someday be a crime. But I realized, for that to be true — for theft of our children’s future to be a crime — there must be a clear, demonstrable alternative to the take-make-waste industrial system that so dominates our civilization, and is the major culprit, stealing our children’s future, by digging up the earth and converting it to products that quickly become waste in a landfill or an incinerator — in short, digging up the earth and converting it to pollution.

According to Paul and Anne Ehrlich and a well-known environmental impact equation, impact — a bad thing — is the product of population, affluence and technology. That is, impact is generated by people, what they consume in their affluence, and how it is produced. And though the equation is largely subjective, you can perhaps quantify people, and perhaps quantify affluence, but technology is abusive in too many ways to quantify. So the equation is conceptual. Still it works to help us understand the problem.

So we set out at Interface, in 1994, to create an example: to transform the way we made carpet, a petroleum-intensive product for materials as well as energy, and to transform our technologies so they diminished environmental impact, rather than multiplied it. Paul and Anne Ehrlich’s environmental impact equation: I is equal to P times A times T: population, affluence and technology. I wanted Interface to rewrite that equation so that it read I equals P times A divided by T. Now, the mathematically-minded will see immediately that T in the numerator increases impact — a bad thing — but T in the denominator decreases impact. So I ask, “What would move T, technology, from the numerator — call it T1 — where it increases impact, to the denominator — call it T2 — where it reduces impact?

I thought about the characteristics of first industrial revolution, T1, as we practiced it at Interface, and it had the following characteristics. Extractive: taking raw materials from the earth. Linear: take, make, waste. Powered by fossil fuel-derived energy. Wasteful: abusive and focused on labor productivity. More carpet per man-hour. Thinking it through, I realized that all those attributes must be changed to move T to the denominator. In the new industrial revolution extractive must be replaced by renewable; linear by cyclical; fossil fuel energy by renewable energy, sunlight; wasteful by waste-free; and abusive by benign; and labor productivity by resource productivity. And I reasoned that if we could make those transformative changes, and get rid of T1 altogether, we could reduce our impact to zero, including our impact on the climate. And that became the Interface plan in 1995, and has been the plan ever since.

We have measured our progress very rigorously. So I can tell you how far we have come in the ensuing 12 years. Net greenhouse gas emissions down 82 percent in absolute tonnage. (Applause) Over the same span of time sales have increased by two-thirds and profits have doubled. So an 82 percent absolute reduction translates into a 90 percent reduction in greenhouse gas intensity relative to sales. This is the magnitude of the reduction the entire global technosphere must realize by 2050 to avoid catastrophic climate disruption — so the scientists are telling us. Fossil fuel usage is down 60 percent per unit of production, due to efficiencies in renewables. The cheapest, most secure barrel of oil there is is the one not used through efficiencies. Water usage is down 75 percent in our worldwide carpet tile business. Down 40 percent in our broadloom carpet business, which we acquired in 1993 right here in California, City of Industry, where water is so precious. Renewable or recyclable materials are 25 percent of the total, and growing rapidly. Renewable energy is 27 percent of our total, going for 100 percent. We have diverted 148 million pounds — that’s 74,000 tons — of used carpet from landfills, closing the loop on material flows through reverse logistics and post-consumer recycling technologies that did not exist when we started 14 years ago.

Those new cyclical technologies have contributed mightily to the fact that we have produced and sold 85 million square yards of climate-neutral carpet since 2004, meaning no net contribution to global climate disruption in producing the carpet throughout the supply chain, from mine and well head clear to end-of-life reclamation — independent third-party certified. We call it Cool Carpet. And it has been a powerful marketplace differentiator, increasing sales and profits. Three years ago we launched carpet tile for the home, under the brand Flor, misspelled F-L-O-R. You can point and click today at Flor.com and have Cool Carpet delivered to your front door in five days. It is practical, and pretty too.

(Laughter)

(Applause)

We reckon that we are a bit over halfway to our goal: zero impact, zero footprint. We’ve set 2020 as our target year for zero, for reaching the top, the summit of Mount Sustainability. We call this Mission Zero. And this is perhaps the most important facet: we have found Mission Zero to be incredibly good for business. A better business model, a better way to bigger profits. Here is the business case for sustainability. From real life experience, costs are down, not up, reflecting some 400 million dollars of avoided costs in pursuit of zero waste — the first face of Mount Sustainability. This has paid all the costs for the transformation of Interface.

And this dispels a myth too, this false choice between the environment and the economy. Our products are the best they’ve ever been, inspired by design for sustainability, an unexpected wellspring of innovation. Our people are galvanized around this shared higher purpose. You cannot beat it for attracting the best people and bringing them together. And the goodwill of the marketplace is astonishing. No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill. Costs, products, people, marketplaces — what else is there? It is a better business model.

And here is our 14-year record of sales and profits. There is a dip there, from 2001 to 2003: a dip when our sales, over a three-year period, were down 17 percent. But the marketplace was down 36 percent. We literally gained market share. We might not have survived that recession but for the advantages of sustainability. If every business were pursuing Interface plans, would that solve all our problems? I don’t think so. I remain troubled by the revised Ehrlich equation, I equals P times A divided by T2. That A is a capital A, suggesting that affluence is an end in itself. But what if we reframed Ehrlich further? And what if we made A a lowercase ‘a,’ suggesting that it is a means to an end, and that end is happiness — more happiness with less stuff.

You know that would reframe civilization itself — (Applause) — and our whole system of economics, if not for our species, then perhaps for the one that succeeds us: the sustainable species, living on a finite earth, ethically, happily and ecologically in balance with nature and all her natural systems for a thousand generations, or 10,000 generations — that is to say, into the indefinite future. But does the earth have to wait for our extinction as a species? Well maybe so. But I don’t think so.

At Interface we really intend to bring this prototypical sustainable, zero-footprint industrial company fully into existence by 2020. We can see our way now, clear to the top of that mountain. And now the challenge is in execution. And as my good friend and adviser Amory Lovins says, “If something exists, it must be possible.” (Laughter) If we can actually do it, it must be possible. If we, a petro-intensive company can do it, anybody can. And if anybody can, it follows that everybody can.

Hawken fulfilled business and industry, leading humankind away from the abyss because, with continued unchecked decline of the biosphere, a very dear person is at risk here — frankly, an unacceptable risk. Who is that person? Not you. Not I. But let me introduce you to the one who is most at risk here. And I myself met this person in the early days of this mountain climb. On a Tuesday morning in March of 1996, I was talking to people, as I did at every opportunity back then, bringing them along and often not knowing whether I was connecting. But about five days later back in Atlanta, I received an email from Glenn Thomas, one of my people in the California meeting. He was sending me an original poem that he had composed after our Tuesday morning together. And when I read it it was one of the most uplifting moments of my life. Because it told me, by God, one person got it. Here is what Glenn wrote. And here is that person, most at risk. Please meet “Tomorrow’s Child.”

“Without a name, an unseen face, and knowing not your time or place,

Tomorrow’s child, though yet unborn, I met you first last Tuesday morn.

A wise friend introduced us two. And through his sobering point of view

I saw a day that you would see, a day for you but not for me.

Knowing you has changed my thinking. For I never had an inkling

that perhaps the things I do might someday, somehow threaten you.

Tomorrow’s child, my daughter, son,

I’m afraid I’ve just begun to think of you and of your good,

though always having known I should.

Begin, I will.

The way the cost of what I squander, what is lost,

if ever I forget that you will someday come and live here too.”

Well, every day of my life since, “Tomorrow’s Child” has spoken to me with one simple but profound message, which I presume to share with you. We are, each and every one, a part of the web of life. The continuum of humanity, sure, but in a larger sense, the web of life itself. And we have a choice to make during our brief, brief visit to this beautiful blue and green living planet: to hurt it or to help it. For you, it’s your call.

Thank you.

(Applause)